When I look at my life, I have continually been enthralled by ideas that feel impossible.

Few things excite me more than looking at “the box” the metaphorical home for “what everyone else is doing” and trying to think of something “outside of it.”

What you realize, is that most people do not venture outside of the box because it does not seem reasonable. “If the box is working, why look elsewhere?”

and sure, If some things in the box are working, I’ll still gather some resources from inside.

But I never, never, never, want to do something simply because it is reasonable, because it is least effort, because it is EASY…

“that’s great, artsy-fartsy jargon, but this is Video, this is Story, and there are rules.”

Of course, I love the rules. Breaking the rules leads no where.

I’m simply saying, Let us not allow the reasonable to interrupt greatness, beauty, excellence, ingenuity, creativity.

Let’s make something

lessthanreasonable.